VICTORY LOVES COMPANY

Grab a pair that works perfect for your intended use.
Iten : for workouts and cross training
Lapatet : for everyday running.
Koobi Fora : for trails and cross country

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We are Enda

We exist to increase fairness, justice, and equality in the world. Right now, we do that by making running shoes in Kenya.

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About our shoes

They are Designed for

natural gait

Most running shoes are designed to accommodate inefficient running form, characterized by over-striding. 

Our shoes are designed for efficient running form, with your foot landing under you center of mass, to help everyone Run Kenyan. 

And built for

how we train

Running shoes are a tool for training, and the right shoe can help you get the most out of each workout. 

Each of our shoes is designed for the different runs you do each week.

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Let customers speak for us

from 611 reviews
excellent build quality, light and sturdy

I love my Superb Starling shoe and had the pleasure of traveling halfway across the world to the United States with it recently and it was the most comfortable shoe ever. Almost everyone I met asked me about the shoes. They loved them.

Robert Karanja
Lapatet - Men - Superb Starling (Orange Sole)
Experience with Enda shoes

The shoes arrived promptly with good customer service. This is my second pair of shoes from Enda. Good firm shoe with light weight and good balance. However I was disappointed that the interior finish on the left shoe had a rough overlapping seem that caused discomfort after each run. So not the ideal situation
Jim Doyle

JIM DOYLE
Iten - Men - SMLI O (White Sole)
Great running shoes

I really like them. Would be great if they could be bought in Switzerland 🇨🇭 directly.

Andreas Ruf
Koobi Fora - Men - SMLI O (Grey Sole) FINAL SALE
Great shoos

When I first herd of Enda, I thought it was to good to be trough. Co2 neutral, donating to the community and making good shoes. Something must be wrong. But, I tried it anyway and ordered a pair of Koobi Fora. It looks strange te pay in Kenyan chillings and with a bit of a yolo-feeling I pushed the confirm-button. The shoes arrived quickly and I love them! No pain of sourness after runs and they feel like they are made for me.

Hugo Mos
Koobi Fora - Men - Superb Starling (Blue Sole) FINAL SALE
Running tshirt

Comfotable

Faith Kiplagat
Shujaa Raglan Running Shirt (Women)
SUPER ... BUT

The koobi fora are super, BUT you have not indicated the price precisely and I had to pay very high customs fees, when I wrote you it seems to me that you did not understand

Sergio Meloni
Koobi Fora - Men - Superb Starling (Navy Sole) FINAL SALE

Koobi Fora - Men - Superb Star (Navy Sole) FINAL SALE

Florentin Heuberger
Koobi Fora - Men - Superb Starling (Navy Sole) FINAL SALE
My new trail shoes

So happy for my new Enda trail shoes. They are very comfy and nice to wear. Love to use them for hiking in all terrain.

Hanne Severin
Koobi Fora - Women - Superb Starling
Koobi Fora - Men - Somali O

I have wide feet so had to purchase a size larger to be comfortable.

Dr Shad Katuu
Koobi Fora - Men - SMLI O (Grey Sole) FINAL SALE
Jamii Cotton Shirt (Men)

Fits well and I like the simplicity in the design.

Protasius Aluvilu
Jamii Cotton Shirt (Men)

Simply the best. love them and great customer support

Julius Deckelmann
Lapatet - Men - SMLI O (Black and Grey Sole)
Lapatet - Men - FIMingo order from Nairobi (Kenya) to Swakopmund (Namibia)

Order made and arrived within 14days, from Kenya to Namibia. The Lapatet - Men - FlMingo trainers are even looking better in hand, with the Flamingo Pink and DeepSkyBlue colours transmitting a joyful mood. Great work Enda Team and thank you for the splendid product and service.

Protasius Aluvilu
Lapatet - Men - Flamingo (Pink and LightSkyBlue Sole)
Koobi Fora Men- Somali O

Very Good fit and stable on all terrain

Amit Gupta
Koobi Fora - Men - SMLI O (Grey Sole) FINAL SALE
Great Christmas gift

Gave a pair of Lapatet Edna’s to my father as a Christmas gift, he was delighted!

Joyce-Ann Wainaina
Lapatet - Men - Superb Starling (Orange Sole)

Lapatet - Men - Somali O

Valeria Chemtai
Lapatet - Men - SMLI O (Black and Grey Sole)

What The News Says About Us

Enda on CNN

Connecting Africa checked out what we're doing.
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We exist to make a difference

Proudly

MADE IN KENYA

The most socially conscious running shoes in the world. We bring the benefits of the global running industry back to the home of champions, constantly pursuing more benefits for workers.

See our Impact

World leading

Sustainability

We are committed to being the most sustainable running shoe brand on the planet. We up-cycle waste materials, use reusable packaging, and are certified as climate neutral. 

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NEW ENDA ITENS SHOP ITENS

DAILY TRAINERS

THE LAPATET REVAMPED
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