News

The New FIFA Club World Order: From the Pitch to the Global Marketplace
The Essence Festival of Culture: A Celebration of Black Culture and the Strategic Entrance of Enda Sportswear
Beyond Sight: How Henry Wanyoike and His Guide Redefined Greatness
African footballers in China: what’s behind the sport migration trend
Sustainability and Innovation in Running Shoe Design: The Latest Advancements and Implications for Enda Shoe wear
Africa Day: A closer look at how systems, youth, and strategic communication drive Africa’s next global leadership phase.
The Center Shift: How African Athletes Are Redefining Global Sport.
Enda: Weaving Sustainability into the Fabric of Athletic Success
Why Mindset, Markets & Sustainability Matter More Than Ever for Africa’s Entrepreneurs - Lessons from WCF Africa Summit 2025
The Queen's Legacy: Catherine Ndereba, Kenyan Women, and the Enduring Spirit of Athletic Resilience by Enda Athletic Research Team
From the Rift Valley to the World: How Enda Runs with Kenyan Culture
Recap of Nairobi City Marathon
Billie Jean King Tournament
Celebrating Freedom to Run
Kenya's Journey to Self-Rule: A Triumph of Freedom and National Identity
Photo courtesy: Kip Keino Classic ·
Pursuing Greatness: The Quest for Athletic Glory
The Balancing Act: Entrepreneurship and Motherhood
Photo Credit: Alberto Pezzali / AP ·
Running News: London Marathon, Another East African Sweep!
Enda Athletic Inc Climate Neutral Certification
Photo Credit: USA Today Sports ·
Running News: East Africans Shine at Boston Marathon
Lighter workloads, Higher spirits