The Running Lifestyle

With the most recent collaborations, we've had a few of you ask: “are you a lifestyle shoe brand, or a running shoe brand?”

Well, we are a footwear brand (you could say both? A running lifestyle shoe brand).
Running as a choice of life, as a style of life really doesn’t have to be ‘just athletics or the act of running.’ We think it’s a great way to meet new people, explore new places, discover exciting activities and even rediscover oneself. In the process, things like building discipline and consistency with an overall improved wellbeing are a topping to this experience.

What do you think? Shouldn't it be more than just the shoes, the next race and the chit chat about training? How about the camaraderie and sense of community and joy that comes with meeting new friends and having fun together?

This is the sense of community that we, the WanaoEnda(Enda tribe) aspire to build through the spirit of Harambee -all pull together. The sense of belonging and shared joyful interests.
Make sure to check out a collaboration that was stylishly graced by @georgiendirangu on our Instagram. Talking of lifestyle shoes, here is a spoiler alert: our lifestyle classic drop is coming soon! Don't miss out.