Built in the Home of Champions


Enda was founded with a mission to bring Kenyan athletic excellence to runners everywhere and fuel economic development in Kenya. Our vision is to have millions of runners around the world wear shoes 100% Made in Kenya.

We started by developing the world's greatest running shoes incorporating the country’s running history, culture and skills - the Enda Iten. In mid-2016 we went to Kickstarter and successfully raised the funds we needed to make our first batch of shoes.

Here's a taste from that campaign:

We’re started by assembling the shoes in Kenya, and as we’ve made more shoes we’ve been focused on gradually moving more of our production to Kenya as skill and capacity increases. We’re proud that our shoes qualify for Made in Kenya labeling, but we’re not going to stop until our products are 100% Made in Kenya.

Here's a look at how we're making our shoes in Kenya right now:

Our Founders

Nava and Weldon

Navalayo “Nava” Osembo and Weldon Kennedy met over a mutual interest in dramatically increasing the amount Kenya benefits from its well earned reputation in running.

Nava comes from a village near Eldoret, Kenya, a major center for Kenyan running which is dubbed “The City of Champions”. A graduate of the London School of Economics, Navalayo is trained as both an accountant and a lawyer.

Weldon is a social-change campaigner & avid runner. He ran email campaigns for Bono’s ONE.org and launched the European offices of Change.org where he ran a team of 45 serving 31 million users as Managing Director of Europe.

Our Advisors

Dan Richard - 35 years of athletic shoe design and development.
Craig Heisner - Running shoe industry veteran focused on Sales and Marketing