We are Enda
We exist to increase fairness, justice, and equality in the world. Right now, we do that by making running shoes in Kenya.
Limited Editions
Victory Loves company
Shop our collections inspired by the birds of East Africa.
About our shoes
They are Designed for
natural gait
Most running shoes are designed to accommodate inefficient running form, characterized by over-striding.
Our shoes are designed for efficient running form, with your foot landing under you center of mass, to help everyone Run Kenyan.
And built for
how we train
Running shoes are a tool for training, and the right shoe can help you get the most out of each workout.
Each of our shoes is designed for the different runs you do each week.
Let customers speak for us
What The News Says About Us
We exist to make a difference
Proudly
MADE IN KENYA
The most socially conscious running shoes in the world. We bring the benefits of the global running industry back to the home of champions, constantly pursuing more benefits for workers.
World leading
Sustainability
We are committed to being the most sustainable running shoe brand on the planet. We up-cycle waste materials, use reusable packaging, and are certified as climate neutral.